The Texas Pete Grill Showdown

56% of grillers are women, but unfortunately
they aren’t given the spotlight they deserve.

So we created a “beauty” competition on social media alongside 6 women griller influencers. The catch? The “beauty“ being judged is their Texas Pete-sauced dishes from the grill.

OOH

We created a ton of billboards, in store advertisements, and much more that i’ll write about here.

Credits

Executive Creative Director: Will Dean

Associate Creative Director: Jamie Steentofte

Associate Creative Director: Knowlton Bourne

Art Director: Perry Andre

Copywriter: Meghan Woods

Account Director: Marc Wilson

Producer: Melissa Douglas

Production Agency: CYLNDR