Popeyes x One Piece

Teaser Content

We built anticipation for the collab by sneaking Luffy’s iconic straw hat into our social content, giving fans a subtle hint of the adventure to come.

Merchandise

Available at only six Popeyes locations nationwide, our exclusive One Piece merch sparked lines around the block and sold out fast. The $30 Luffy Bento Box became a collector’s item overnight, with resale prices topping $300.

We helped bring the Popeyes x One Piece collaboration to life across every touchpoint. From limited-edition menu items and exclusive sold out merchandise to an OLV spot with organic and paid social campaigns.

Megan The Stallion

MTS owns her own Popeyes and is a huge anime fan, making her the perfect fit for our One Piece collab. When she asked how she could get involved, we sent her a custom One Piece x Popeyes treasure chest filled with merch and worked with her to bring her into the anime universe through a custom illustration featuring her in front of her restaurant.

Social Content

We went full pirate mode on social, flooding the feed with organic content to bring the Popeyes x One Piece collab to life.

Credits

Associate Creative Director: Betsy Appling

Art Director: Perry Andre

Copywriter: Dani GLK

Junior Art Director: Charley Henson

Account Director: Caitlyn Burke

Producer: Bill Abbots